Led a team of four to redesign the Hearing, Speech, and Deaf Center of Puget Sound’s website.ForRedesigning the Hearing, Speech, and Deaf Center of Puget Sound’s website experience. RoleProject Manager and UX Designer DateMarch 2017
During our interview with select directors of HSDC, they mentioned that their current WordPress site was difficult to work with and that it was not responsive. Based on website analytics, we found that most people initially came to the page to find out more on how to volunteer and to learn more about the services they offer. During that process, we also saw that their "404" page was the fifth most visited page overall on their site - never a good sign. From there, three-fifths of the top pages visited after were related to contacting the center.
Solution: A website that is easy to navigate with defined categories, succinct content and device responsiveness. This website should also be easy to use from a site administrator’s perspective, complete with pre-made post elements. Success for the website would mean a lower first-page bounce rate and an increase in appointments made from the website (as opposed to phone and in-person).
Lindsay Klarman, Executive Director at HSDC