Sara Clayton — UX Designer based in Seattle

Copycat

bit.ly/2hGbdsf

Executed on the end-to-end process of conducting market and user research as well as creating designs.

RoleUX Designer DateMay 2017
ForDesigning the end-to-end vision for Copycat, a machine learning-based screenshot app.
As much as people love to take screenshots, they've taken on the reputation of being convenient yet difficult to organize and keep track of. While many apps provide bookmarking features within their ecosystems, albeit closed to keep their users, none of them have sophisticated enough annotation abilities nor are any of them holistic and specific for screenshots. To make sure that time would be well spent on this project, I had 55 people fill out a survey asking questions about their screenshot habits. The full results are on GitHub, but to summarize, people love screenshots because they are accessible offline, they can capture a lot of text, and are the easiest way to share a lot of information. On the other hand, people find that editing features for screenshots are limited, they get lost easily, and they look sloppy (in camera rolls). Problem: While screenshots are accessible and make sharing a lot of information at once easier, they can be difficult to organize and edit.

Solution: An app that has machine learning, OCR and image content analysis (such as Google's Vision API or Microsoft's Custom Vision) capabilities would make organizing screenshots less of a hassle. This app could also display screenshots in full-height, as opposed to square dimensions.
From there, I conducted competitive research to get inspiration for interactions and created personas based on the survey data I collected. (Note that the people in these personas are made-up). I also created wireframes for scenarios. Wanting to get feedback for this app, I created hi-fi comps of the screens and put them into Invision where I could test for flow logic. Based on the feedback, I made changes to the app, and what you see is the current version – though feel free to let me know if you find something that could make it better. Learnings: While I was able to get a decent amount of helpful feedback, a lot of it was UI-focused. I wished I had reached out to more UX-focused designers while creating copycat. To remedy this, I've been showing copycat to people I have informations with, who have a strong grasp on UX. By doing this, I've received feedback that's been much more helpful and have been able to think of more features that they've mentioned such as implementing subcategories and shortening the user journey of the app.